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Marketing & Communications

ABOUT THE DEPARTMENT

The Marketing and Communications Department specializes in strategic branding, communications, digital marketing, creative design, and media production.

We support VinUniversity’s mission by elevating its reputation, attracting outstanding students and faculty, and fostering strong engagement with alumni, partners, and donors. Through innovative campaigns and meaningful storytelling, we highlight the university’s academic excellence, entrepreneurial mindset, and contributions to education, research, and community development.

Shortcuts:

Brand Guideline	Media Materials	Visual Identity
University Brand Guideline Editorial Styles Guideline Social Media Guideline	Photography Stock Videography Stock	University Logo Presentation Template Social Media Templates

FEATURED WORKS

We support VinUniversity’s branding through various campaigns:

TEACHER'S DAY 2024: THE MEMOIRS OF WISDOM

The Marketing and Communications (MAC) Department presents "The Memoirs of Wisdom," a campaign celebrating Teacher's Day 2024. This project features a well-structured event concept, designed materials (key visuals, appreciation cards, backdrops, email banners), a social media series with mini-podcasts from our distinguished educators, and appreciation videos. Garnering widespread love and awareness, the campaign has achieved significant earned media and high engagement across channels.

CAMPUS DECOR

The Campus Decoration Project, initiated by the Marketing Department in 2023, aims to enhance VinUniversity's campus with meaningful visuals and information. The project highlights the university's achievements through thoughtfully curated spaces such as the Hall of Inspiration, the Wall of Champions of Change, and the Gallery of Tradition, offering visitors a deeper understanding of VinUniversity's legacy.

FIRST GRADUATION CEREMONY

The Marketing & Communications (MAC) Department celebrates VinUniversity's first cohort with a comprehensive campaign. Highlights include creative gown photoshoots, key visuals, 3D backdrops, and a photobooth. Our social media had graduate stories and creative gown highlights, while PR efforts garnered press coverage. Inspiring videos and a highly viewed livestream amplified the campaign's success, earning widespread admiration and engagement.

COLLEGE VIDEO SERIES

Four TVC videos showcased the unique identity of VinUniversity's colleges. These mood-driven films capture the essence and distinctive personality of each college, leaving a lasting impression.