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WHAT WE CAN DO

The Marketing and Communications Department brings together a team of passionate professionals specializing in strategic branding and communications, digital marketing, creative design, media production.

From attracting exceptional students and faculty to strengthening connections with alumni and donors, our work celebrates VinUni’s entrepreneurial spirit and scholarly achievements. Through innovative campaigns and impactful storytelling, we showcase the university’s role as a leader in education, research, and community transformation – locally and globally.

FEATURED WORKS

We create and launch bold, innovative campaigns that elevate VinUni’s brand and impact.

TEACHER'S DAY 2024: THE MEMOIRS OF WISDOM

The Marketing and Communications (MAC) Department proudly presents "The Memoirs of Wisdom," a heartfelt campaign celebrating Teacher's Day 2024. This project features a well-structured creative event concept, beautifully designed materials (key visuals, appreciation cards, backdrops, email banners), an engaging social media series with mini-podcasts from our distinguished educators, and touching appreciation videos that resonate deeply with our audience. Garnering widespread love and awareness, the campaign has achieved significant earned media and high engagement across our channels.

CAMPUS DECOR

The Campus Decoration Project, initiated by the Marketing Department in 2023, aims to enhance VinUni's campus with meaningful visuals and information. The project highlights the university's achievements through thoughtfully curated spaces such as the Hall of Inspiration, the Wall of Champions of Change, and the Gallery of Tradition, offering visitors a deeper understanding of VinUni's legacy.

OFFICIAL MASCOT

On May 25th, 2024, the Marketing & Communication Department officially launched VinUniversity’s very first mascot, LEXCE, marking a new chapter in the university’s journey after 5 years of establishment. VinUniversity is proud to be the first university in Vietnam to introduce a mascot in a cutting-edge 3D model, setting a new standard in creativity and innovation.

FIRST GRADUATION CEREMONY

The MAC team proudly celebrates VinUni's first cohort with a comprehensive campaign. Highlights include creative gown photoshoots, key visuals, 3D backdrops, and the Lexce photobooth. Our social media buzzed with graduate stories and creative gown highlights, while PR efforts garnered significant press coverage. Inspiring videos and a highly viewed livestream amplified the campaign's success, earning widespread admiration and engagement.

COLLEGE VIDEO SERIES

Four inspiring TVC videos showcased the unique identity of VinUniversity's colleges. These mood-driven films beautifully capture the essence and distinctive personality of each college, leaving a lasting impression.