Teacher’s Day 2024

The Marketing and Communications (MAC) Department proudly presents “The Memoirs of Wisdom,” a heartfelt campaign celebrating Teacher’s Day 2024.

INSIDE THE CONCEPT – THE MEMOIRS OF WISDOM

Academic knowledge,
Skills knowledge,
Knowledge about how to be a good person,
…
Knowledge or wisdom may be the core and most solid bridge in educating humanity. The teacher lectures – the student listens; the teacher mentors – the student freely explores knowledge.
Wrapping up this “timeless” bridge, we write it into a profound and valuable journal – the memoirs. For this year’s Vietnamese Teachers’ Day, VinUni wants to cherish and honor this education journey from the root – the journey of imparting and receiving knowledge, inspiring from generation to generation.

THE KEY VISUAL

Inspired by the Memoirs concept, which brings a sense of antiquity, nostalgia, and high archival value, the Time Stamp is the symbol that ensures:

Function:
– The postage stamp preserves information, conveys messages, and connects people.
– The stamp’s design elements are highly applicable for design purposes.
Emotion: The postage stamp evokes a sense of nostalgia, antiquity, and high nostalgia.

Under this big theme, the project features a well-structured creative event concept, beautifully designed materials (key visuals, appreciation cards, backdrops, email banners), an engaging social media series with mini-podcasts from our distinguished educators, and touching appreciation videos that resonate deeply with our audience. Garnering widespread love and awareness, the campaign has achieved significant earned media and high engagement across our channels.