First Graduation Ceremony

FIRST GRADUATION CEREMONY

The Marketing and Communications (MAC) team proudly presents a comprehensive campaign celebrating the graduation of VinUni’s first cohort.

UNDER THEME: SOARING

” Graduation 2024, this is the moment of “breaking out of the cocoon,” transforming, reaching far, and fiercely exploring and conquering.”

KEY VISUAL:

The image of powerful wings ready to soar into the sky, spreading wide to reach the world. This embodies the bold spirit of the first cohort of students, who dare to think, dare to act, and dare to nurture their aspirations over the past four years to fly far and high in the vast sky.

This well-rounded initiative spans pre-event, through-event, and post-event phases, featuring outstanding materials such as creative gown photoshoots, key visuals, 3D backdrops, and the Lexce photobooth. Our social media channels buzzed with engaging content, including graduate stories and creative gown highlights, while PR efforts garnered significant coverage from prestigious press and e-news outlets. Inspiring key videos and a highly viewed livestream further amplified the campaign’s success, earning widespread admiration and engagement.

MAIN ACTIVATIONS & MATERIALS

1. Creative gown photoshoot

2. Photos with Lexce

3. Creative backdrop

4. Inspirational Video


5. Student Video project


6. Recap video


7. Livestream


8. Merch design

9. Other campus decor projects

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