ADMISSION CAMPAIGNS
ADMISSION CAMPAIGNS
KEY CONCEPT
Anchored in the core value of “UNIQUENESS” within each individual, VinUni officially launches the Admissions for the academic year 2025-2026 with the theme VinUnique (a fusion of VinUni and Unique) — a testament that: “At VinUni, every experience, every individual, and every opportunity is is one of a kind – uniquely distinctive.”
KEY VISUAL
The key visual “VINUNIQUE” of VinUniversity is a dynamic fusion that represents the university’s core values and spirit. The design features youthful and energetic geometric elements, combined with vibrant color palettes such as yellow, blue, and orange, symbolizing uniqueness, energy, and a forward-thinking mindset.
Each color carries its own meaning and corresponds to the colleges at VinUniversity: yellow represents positivity and a bright future, blue and green convey trust, wisdom, and stability, while red highlights passion and creativity. Together, they blend seamlessly to deliver the message of “Uniqueness” that is exclusively found at VinUniversity.
The combination of abstract shapes and lively colors not only reflects the university’s modern and pioneering identity but also reaffirms its dedication to nurturing the next generation of leaders.
CREATIVE PHOTOSHOOT
More than just a collection of portraits, it is a powerful narrative of bold individuality and collective brilliance.
Inspired by the idea of celebrating individuality within a unified community, the VinUnique Photoshoot encapsulates the vibrant spirit of VinUni through striking visuals. Every student is a distinctive piece of the bigger picture, contributing to the university’s dynamic and diverse ecosystem.
Objective:
Capturing spontaneous, raw and powerful moments that emphasize personal expression to showcase the uniqueness of each individual.
Conveying the diversity and vibrancy of the VinUni community.
Creating a strong visual impact to capture attention and engagement.
SOCIAL POST SERIES
A series of posts honoring VinUni students and their unique personalities and values — not through awards or titles, but through their journeys, dreams, and the marks they leave behind. Each story is an inspiring testament to individuality and the courage to pursue one’s own path.
ADMISSIONS FLYER
Combine the content of all four colleges into a single foldable flyer with a distinctive design that integrates vibrant colors and engaging content. The flyer will be optimized for user experience with a compact, hand-friendly size and built-in bookmarks to help readers easily navigate different sections.
ADMISSIONS LANDING PAGE
The landing page is designed in alignment with the key visual to maintain consistency while effectively highlighting VinUni’s uniqueness.
